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We are currently representing a global hospitality investor and fund management firm in looking for a Director of Sales to join its flagship hotel asset in Singapore
About the Hotel
Located in the pulse of Singapore, its 4-star lifestyle hotel is where design, culture, and hospitality converge. With 200+ thoughtfully curated rooms, a signature rooftop bar, all-day dining concept, flexible meeting spaces, and a community-driven events calendar, we attract urban explorers, business travelers, and locals seeking more than just a stay. It's known for our bold aesthetic, personalized service, and a vibe that turns guests into regulars.
We’re now seeking a Director of Sales to drive top-line revenue and position us as the go-to lifestyle destination in downtown Singapore.
The Role
As Director of Sales, you own the hotel’s commercial strategy and lead a high-performing team to deliver ambitious revenue targets across all market segments. You’ll be the face of the hotel to key corporate, MICE, leisure, and wholesale partners, while building brand equity through creative partnerships and experiential selling. This is a hands-on leadership role for someone who thrives in a fast-paced, trend-forward environment.
Key Responsibilities
1. Revenue & Strategy Leadership
- Develop and execute the annual sales plan, budget, and pricing strategy aligned with revenue management and marketing
- Set and achieve room revenue, average rate, occupancy, and market share targets across Corporate, MICE, Leisure, OTA, and Consortia segments
- Identify new business opportunities and emerging markets to diversify revenue streams
- Lead weekly/monthly sales forecasts, pace reporting, and commercial reviews with GM and ownership
2. Account Development & Market Penetration
- Build, manage, and grow key accounts: regional corporate clients, travel management companies, DMCs, event agencies, and luxury travel advisors
- Drive MICE and group sales for meetings, social events, and brand activations within our event spaces and rooftop venue
- Cultivate strategic partnerships with lifestyle brands, cultural institutions, and media to elevate hotel positioning
- Represent the hotel at trade shows, sales missions, industry events, and client entertainment in Singapore and key feeder markets
3. Team Leadership & Culture
- Lead, coach, and motivate the Sales team to exceed KPIs while embodying the hotel’s lifestyle ethos
- Foster a proactive sales culture focused on prospecting, relationship-building, and experiential site inspections
- Collaborate with Revenue, Marketing, F&B, and Operations to deliver seamless client experiences from contract to execution
- Implement sales training, SOPs, and CRM best practices to drive accountability and efficiency
4. Brand & Commercial Activation
- Work with Marketing to craft compelling sales narratives, promotions, and packages that reflect our brand identity
- Leverage the hotel’s F&B, wellness, and event spaces to create lifestyle-led sales opportunities
- Monitor competitor performance, market trends, and guest feedback to adapt strategy quickly
- Ensure all sales activities comply with brand standards and local regulations
Key Requirements
- Experience: Minimum 8–10 years of progressive hotel sales experience, with at least 3 years as Director of Sales, Sales & Marketing, or equivalent in a 4-star/5-star lifestyle, boutique, or upscale hotel
- Track Record: Proven success in driving rooms and events revenue in Singapore CBD market. Strong network of corporate, MICE, and leisure accounts required
- Market Knowledge: Deep understanding of Singapore hospitality landscape, corporate travel, MICE, and regional feeder markets
- Skills: Strategic thinker with strong negotiation, presentation, and networking abilities. Data-driven with proficiency in Opera, Delphi/Salesforce, and Excel
- Leadership: Inspiring team leader who thrives in entrepreneurial, fast-moving environments
- Education: Degree in Hospitality, Business, Marketing, or related field preferred
- Attributes: Passion for lifestyle brands, design, and culture. High energy, creative mindset, and impeccable client-facing presence
If you are interested to learn more, apply now!
Director of Sales
| Location: | Singapore |
| Discipline: | |
| Client type: |
| Contact: | Ethan Tan |
| Reference: | 3475 |
| Posted: | 20 days ago |
About the Hotel
Located in the pulse of Singapore, its 4-star lifestyle hotel is where design, culture, and hospitality converge. With 200+ thoughtfully curated rooms, a signature rooftop bar, all-day dining concept, flexible meeting spaces, and a community-driven events calendar, we attract urban explorers, business travelers, and locals seeking more than just a stay. It's known for our bold aesthetic, personalized service, and a vibe that turns guests into regulars.
We’re now seeking a Director of Sales to drive top-line revenue and position us as the go-to lifestyle destination in downtown Singapore.
The Role
As Director of Sales, you own the hotel’s commercial strategy and lead a high-performing team to deliver ambitious revenue targets across all market segments. You’ll be the face of the hotel to key corporate, MICE, leisure, and wholesale partners, while building brand equity through creative partnerships and experiential selling. This is a hands-on leadership role for someone who thrives in a fast-paced, trend-forward environment.
Key Responsibilities
1. Revenue & Strategy Leadership
- Develop and execute the annual sales plan, budget, and pricing strategy aligned with revenue management and marketing
- Set and achieve room revenue, average rate, occupancy, and market share targets across Corporate, MICE, Leisure, OTA, and Consortia segments
- Identify new business opportunities and emerging markets to diversify revenue streams
- Lead weekly/monthly sales forecasts, pace reporting, and commercial reviews with GM and ownership
2. Account Development & Market Penetration
- Build, manage, and grow key accounts: regional corporate clients, travel management companies, DMCs, event agencies, and luxury travel advisors
- Drive MICE and group sales for meetings, social events, and brand activations within our event spaces and rooftop venue
- Cultivate strategic partnerships with lifestyle brands, cultural institutions, and media to elevate hotel positioning
- Represent the hotel at trade shows, sales missions, industry events, and client entertainment in Singapore and key feeder markets
3. Team Leadership & Culture
- Lead, coach, and motivate the Sales team to exceed KPIs while embodying the hotel’s lifestyle ethos
- Foster a proactive sales culture focused on prospecting, relationship-building, and experiential site inspections
- Collaborate with Revenue, Marketing, F&B, and Operations to deliver seamless client experiences from contract to execution
- Implement sales training, SOPs, and CRM best practices to drive accountability and efficiency
4. Brand & Commercial Activation
- Work with Marketing to craft compelling sales narratives, promotions, and packages that reflect our brand identity
- Leverage the hotel’s F&B, wellness, and event spaces to create lifestyle-led sales opportunities
- Monitor competitor performance, market trends, and guest feedback to adapt strategy quickly
- Ensure all sales activities comply with brand standards and local regulations
Key Requirements
- Experience: Minimum 8–10 years of progressive hotel sales experience, with at least 3 years as Director of Sales, Sales & Marketing, or equivalent in a 4-star/5-star lifestyle, boutique, or upscale hotel
- Track Record: Proven success in driving rooms and events revenue in Singapore CBD market. Strong network of corporate, MICE, and leisure accounts required
- Market Knowledge: Deep understanding of Singapore hospitality landscape, corporate travel, MICE, and regional feeder markets
- Skills: Strategic thinker with strong negotiation, presentation, and networking abilities. Data-driven with proficiency in Opera, Delphi/Salesforce, and Excel
- Leadership: Inspiring team leader who thrives in entrepreneurial, fast-moving environments
- Education: Degree in Hospitality, Business, Marketing, or related field preferred
- Attributes: Passion for lifestyle brands, design, and culture. High energy, creative mindset, and impeccable client-facing presence
If you are interested to learn more, apply now!