A leading integrated real estate group with a strong regional footprint, this organisation owns, develops and manages large-scale mixed-use developments spanning tens of millions of square feet across multiple countries in Asia. Its portfolio includes some of the most recognisable retail, commercial and lifestyle destinations in their respective cities, alongside a growing presence in complementary sectors. Known for its long-term, integrated approach to placemaking, the company combines strong asset management capabilities with a focus on innovation and customer experience — creating vibrant spaces that anchor communities and drive sustained business growth.


Key Responsibilities
- Develop and execute innovative marketing and communication strategies — including advertising, campaigns, events, and partnerships — that strengthen brand visibility, drive customer engagement, and support business growth
- Own the annual marketing budget and calendar, tracking campaign effectiveness and ROI, while staying ahead of new marketing trends, technologies, and audience behaviours
- Liaise with advertising agencies, tenants, contractors and event companies to ensure the successful execution of all mall projects and events
- Drive mall-wide promotions and events that enhance customer experience, increase patron traffic, and boost tenant sales
- Maximise casual leasing revenue (atrium, road show and media spaces, push-carts) and build strong tenant relationships to secure their participation in marcom activities

Key Requirements
- Degree in Marketing, Mass Communications or a related discipline
- At least 4 years' experience in a similar role, with a proven track record across various marketing platforms and channels
- Innovative mindset with the confidence to challenge the status quo and drive results
- Self-motivated, resourceful, and able to thrive under pressure in a fast-paced, constantly evolving environment — independently or as part of a team
- Strong communication, interpersonal, analytical and problem-solving skills


If you feel this role is interesting, please do reach out to Asher Tan at asher.tan@annexion-partners.com