We are working with a fast-growing storage and flexible space solutions provider offering secure self-storage, business storage, workspaces, and innovative lifestyle storage solutions across Singapore.

They are looking for a commercially driven and hands-on Marketing Manager to lead the development and execution of marketing initiatives that strengthen brand awareness, generate qualified leads, and support business growth.


Key responsibilities:
- Develop and execute integrated marketing strategies to drive brand awareness, customer acquisition, lead generation, and revenue growth.
- Plan, manage, and optimise digital marketing campaigns across channels including Google, Meta, social media, email, SEO, SEM, and other relevant platforms.
- Manage marketing campaigns and promotions across the company's different products, services, and locations.
- Monitor campaign performance, lead generation, conversion rates, customer acquisition costs, and marketing ROI to continuously improve effectiveness.
- Drive SEO and content marketing initiatives to increase organic traffic, search visibility, and customer engagement.
- Develop engaging content for websites, social media, email campaigns, advertisements, promotional materials, and other marketing channels.
- Manage the company's social media presence and develop initiatives to increase engagement and brand visibility.
- Work closely with sales and operations teams to understand customer behaviour, market demand, occupancy trends, and commercial priorities.
- Develop customer acquisition and retention campaigns across both B2C and B2B customer segments.
- Manage CRM and email marketing initiatives, including lead nurturing, customer communication, retention, and re-engagement campaigns.
- Conduct market research and competitor analysis to identify consumer trends, opportunities, and potential new market segments.
- Develop partnerships, collaborations, referral programmes, and other initiatives to expand the company's customer reach.
- Coordinate marketing activities for new locations, product launches, promotions, events, and business initiatives.
- Manage external agencies, media partners, vendors, designers, and other marketing service providers.
- Oversee the marketing budget and ensure resources are allocated effectively across different channels.
- Prepare regular marketing reports and provide recommendations to management based on campaign and customer data.

Key qualifications 
- Bachelor's degree in Marketing, Business, Communications, or a related discipline.
- Approximately 5–8 years of relevant marketing experience, ideally with experience in a managerial or independent marketing role.
- Strong hands-on experience in digital marketing, performance marketing, SEO/SEM, social media, and lead-generation campaigns.
- Demonstrated ability to manage marketing campaigns from strategy and planning through execution, optimisation, and performance reporting.
- Strong analytical mindset with experience using data and marketing metrics to evaluate campaign effectiveness and ROI.
- Experience managing CRM, customer acquisition, retention, or lifecycle marketing initiatives would be advantageous.
- Strong written and verbal communication skills with the ability to develop compelling marketing content and messaging.
- Commercially minded with a strong understanding of how marketing contributes to customer acquisition and revenue growth.
- Able to work independently while collaborating effectively with commercial, operations, management, and external partners.
- Experience within self-storage, property, real estate, hospitality, lifestyle services, retail, coworking, or other consumer-facing service industries would be advantageous.


Should you be interested to apply, kindly send your updated cv to adam.cheok@annexion-partners.com