​You might not think twice about how you text or email — but employers do.

In this second episode of the “Building Your Professional Brand Online” series, we unpack how your daily communication habits (yes, even WhatsApp messages) shape the way others see you professionally. From that unprofessional email address to that video call where you wore a hoodie—these things matter.

📍This talk was delivered to students of St. Louis College, La Union, Philippines as part of Annexion’s Corporate Social Responsibility (CSR) initiative. The theme: Harnessing Future Recruitment Trends to Secure Your First Job.

Your brand isn’t built overnight — it’s built over every message, every call, every little detail.