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We are currently partnering with a Phnom Penh–based real estate and lifestyle development firm that designs and delivers community-focused residential, commercial, and urban living solutions aimed at addressing rapid urbanisation and enhancing quality of life, in their search for a Sales Director to be based in Cambodia.
Key responsibilities:
- Accountable for achieving agreed sales targets, including revenue, units sold, and absorption rates, regardless of whether deals are closed by internal teams or external agencies.
- Manage and optimize the end-to-end sales funnel to ensure healthy pipeline coverage and strong conversion rates from lead to booking and completion. Where required, the Sales Director will actively support or intervene in negotiations to progress and secure deal closure.
- Responsible for identifying, appointing, and managing high-performing local and international sales agencies aligned with ULS’s sales objectives.
- They will actively manage agency performance and channel health to ensure
consistent lead quality, conversion, and deal closures, taking corrective action where channels underperform. Regular, clear reporting on agency effectiveness, channel productivity, and recommended changes will be provided to the Managing Director.
- Represent company at hosted events and industry networking events with agents and buyers.
- Develop and execute practical sales strategies covering product positioning, pricing, incentives, and phasing based on market demand and competitive conditions.
- Strategies must translate into clear, achievable sales plans with defined timelines and targets that directly support absorption and revenue goals. Sales performance will be continuously reviewed and strategies adjusted based on market feedback and measurable results.
- Lead and oversee the sales teams in Phnom Penh and Siem Reap, ensuring alignment with sales priorities and action plans.
- Set clear performance expectations, maintain sales discipline, and focus the team on supporting channels and progressing deals toward closure. Team capability and effectiveness will be strengthened through targeted coaching, guidance, and accountability.
- Maintain up-to-date professional knowledge of sales practices, property markets, and customer trends.
- Build and maintain professional networks that contribute to market intelligence and sales effectiveness.
- Skill gaps within junior and mid-level staff will be identified and addressed through appropriate development initiatives
Key qualifications:
- Bachelor’s Degree in any field (experience is more important);
- Minimum 15 years of experience in real estate, investment or related sector; 10+ years in sales roles
- 5+ years in management role with experience overseeing a team of at least 5; - - Experience developing a team, defining processes, sales training, product training, etc.;
- Ability to manage multiple projects at one time and balance resources;
- Proven sales executive experience, meeting or exceeding targets;
- Excellent communicate skills and ability to present and influence all levels of the organization;
- Excellent client communication and negotiation skills;
- Proven ability to drive the sales process from plan to close;
- Proven ability to articulate the distinct aspects and stories of all products;
- Proven ability to position products against competitors;
- Demonstrable experience as head of sales, developing client-focused solutions;
- Experience targeting Cambodian audiences or other developing markets in the region preferred but not essential;
- Experience in the real estate and property development industry preferred but significant sales experience in other high value product (automotive, luxury goods, etc.) or investment sectors will be considered.
- IT/Software: Confident in all standards office tools such as MS Excel, MS
PowerPoint, MS Word. Exposure and comfort with a CMS system a bonus. Those not comfortable learning and using new technology should not apply
Should you be interested to apply, kindly send your updated cv to adam.cheok@annexion-partners.com
Sales Director Cambodia based
| Location: | Phnom Penh |
| Discipline: | |
| Client type: |
| Contact: | Adam Cheok |
| Reference: | 3277 |
| Posted: | about 4 hours ago |
Key responsibilities:
- Accountable for achieving agreed sales targets, including revenue, units sold, and absorption rates, regardless of whether deals are closed by internal teams or external agencies.
- Manage and optimize the end-to-end sales funnel to ensure healthy pipeline coverage and strong conversion rates from lead to booking and completion. Where required, the Sales Director will actively support or intervene in negotiations to progress and secure deal closure.
- Responsible for identifying, appointing, and managing high-performing local and international sales agencies aligned with ULS’s sales objectives.
- They will actively manage agency performance and channel health to ensure
consistent lead quality, conversion, and deal closures, taking corrective action where channels underperform. Regular, clear reporting on agency effectiveness, channel productivity, and recommended changes will be provided to the Managing Director.
- Represent company at hosted events and industry networking events with agents and buyers.
- Develop and execute practical sales strategies covering product positioning, pricing, incentives, and phasing based on market demand and competitive conditions.
- Strategies must translate into clear, achievable sales plans with defined timelines and targets that directly support absorption and revenue goals. Sales performance will be continuously reviewed and strategies adjusted based on market feedback and measurable results.
- Lead and oversee the sales teams in Phnom Penh and Siem Reap, ensuring alignment with sales priorities and action plans.
- Set clear performance expectations, maintain sales discipline, and focus the team on supporting channels and progressing deals toward closure. Team capability and effectiveness will be strengthened through targeted coaching, guidance, and accountability.
- Maintain up-to-date professional knowledge of sales practices, property markets, and customer trends.
- Build and maintain professional networks that contribute to market intelligence and sales effectiveness.
- Skill gaps within junior and mid-level staff will be identified and addressed through appropriate development initiatives
Key qualifications:
- Bachelor’s Degree in any field (experience is more important);
- Minimum 15 years of experience in real estate, investment or related sector; 10+ years in sales roles
- 5+ years in management role with experience overseeing a team of at least 5; - - Experience developing a team, defining processes, sales training, product training, etc.;
- Ability to manage multiple projects at one time and balance resources;
- Proven sales executive experience, meeting or exceeding targets;
- Excellent communicate skills and ability to present and influence all levels of the organization;
- Excellent client communication and negotiation skills;
- Proven ability to drive the sales process from plan to close;
- Proven ability to articulate the distinct aspects and stories of all products;
- Proven ability to position products against competitors;
- Demonstrable experience as head of sales, developing client-focused solutions;
- Experience targeting Cambodian audiences or other developing markets in the region preferred but not essential;
- Experience in the real estate and property development industry preferred but significant sales experience in other high value product (automotive, luxury goods, etc.) or investment sectors will be considered.
- IT/Software: Confident in all standards office tools such as MS Excel, MS
PowerPoint, MS Word. Exposure and comfort with a CMS system a bonus. Those not comfortable learning and using new technology should not apply
Should you be interested to apply, kindly send your updated cv to adam.cheok@annexion-partners.com